How to create a lead Form Ad from Meta Ads Manager
Generating leads is a crucial part of marketing, and Meta provides an effective tool called Lead Ads to help businesses collect customer information without requiring users to leave the platform. In this guide, we will walk you through the step-by-step process of creating a lead ad from Meta Ads Manager.
Step 1: Access Meta Ads Manager
This is the primary tool for setting up and managing ads on Facebook and Instagram.To get started login to your meta business account..
Step 2 : Create a New Campaign
- Click on the Create button in the Ads Manager dashboard.
- Choose Leads as your campaign objective, since you want to generate potential customer leads.
- Click Continue to proceed.
Step 3 : Configure Campaign Settings
Name your campaign for easy identification. Then click to Next move to the Adset level.
Step 4: Define Your Ad Set
- Name your ad set.
- Under Conversion Location, select Instant Forms
- Choose your Facebook Page where the ad will be published.
- Set your Budget and Schedule (daily or lifetime budget).
- Define your Target Audience based on location, demographics, interests, and behaviors.
- Select Placements (automatic placements recommended for best results).
Click Next to proceed to the ad creation.
Step 5: Design Your Ad
- Choose your preferred format: Single Image, Video, or Carousel.
- Write a compelling Primary Text, Headline, and Description.
- Select a Call-to-Action
Step 6: Create the Lead Form
Select create form under the instant form section
And Name your Form, then choose form type, there is 4 form type
- More volume : More volume for easy submission, use a form that is quick to fill in and submit on a mobile device.
Higher Intent : Higher intent for quality leads, add a review step that gives people a chance to confirm their information.
Verified Mobile Number : A verified mobile number in the lead form type means that Meta requires users to confirm their phone number before submitting the form. This helps ensure that the phone numbers collected are valid and reduces the chances of receiving fake or incorrect data.
Rich Creative : Rich Creative refers to visually engaging and high-quality ad assets that enhance the effectiveness of your lead ads.
If you selected the form type, Then click next, Add an Introduction explaining your offer and what users can expect after submitting their information.
- Headline: This is the first thing users see at the top of the form. Make it clear and compelling.
- Description: Use this section to briefly highlight the benefits of signing up.
Then click Next, then select the questions you want to ask. You can include custom questions tailored to your business needs.Use Conditional Logic to create a more personalized experience by showing different questions based on a user’s previous response.
This helps you collect more relevant and actionable data without overwhelming users with too many questions at once. Ask for contact information and additional personal details. This will be prefilled from their Facebook account.
Then click Next,
There is an option to add a Privacy Policy link. It’s typically found near the end of the form creation process, In the Privacy Policy field, paste the full URL to your Privacy Policy page. Ensure this URL is publicly accessible and contains all required legal and compliance information.
Then click Next,
The final page Ending, The Create Form Ending Page is the final page users see after submitting their information through a Meta Lead Ad form. By customizing this page, you create a seamless transition from form submission. When someone complete the form they will get a final message stating that they successfully completed the form or if someone is not qualified to fill the form based on the conditions will have given, they will see a custom message regarding why they are not qualified to fill the form.
Then click Create form, Double-check all ad settings, targeting, and form fields. Then publish the campaign.
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Sanoop Balan
At the heart of my approach to Online and Offline Training is collaboration and creativity. I believe in fostering an environment where ideas flow freely and collective efforts lead to exceptional outcomes.
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